Australian Fresh Fruit Mango

Question: Write an essay on Australian Fresh Fruit Mango. Answer: Introduction: The main factor of Australian fresh fruit mango or foreign direct investment (FDI) as a factor in economic growth in Thailand has long been recognized. Foreign investment has played an important role in economic and development in Thailand. There is some strategic analysis of Australian fruit mango in Thailand are as follows(McBride, 2004). Economic strategic analysis- It is the most important factor that the foreign marketer has an understanding the economic strategy of distributing mango in Thailand and how they apply their strategy to their product (DeVaro Grtler, 2016). This strategy is important at an international level in terms of the foreign trading market such as foreign institution and trade policies developed to foreign trade, at a regional level in term of regional trade combination at a foreign market level. The firms need to be known of the economic policy or strategy of countries and the control in which a particular market of mango is growing economically in order to make an understand as to whether they can know the actual satisfy market demand of mango and challenging with another company already in the market. Another key factor of the Australian mango facing companies is the question of how they can decide an overall strategy across a number of foreign markets and Thailand. In order to survey this situation further, we distribu ted the economies into developed economies and less developed economies(Ismail, 2015). Political strategic analysis- The political strategy of foreign marketing of Australian fresh mango in Thailand is to think about the political environment includes any national or international political strategy that can affect the product operations or its decision making. Politics is an important factor in many international business operations, especially in terms of whether to invest product and how to develop a foreign market(Ghoshal, 2015). Politics is generally linked with the government's attitude distributing product the freedom of distributing a product in separate place in Thailand. The political risk is to define as a risk due to a sudden change in a political environment that is the disadvantage part of the Australian mango in international market. There are many types of steps such as operational restriction, discriminatory restriction, physical action that government may take in which foreign companies fail to distribute mango in Thailand. Social or Cultural strategic analysis- The social or cultural impact on foreign marketing is immense. It is the area that describes the extent to which customer across the world are similar or different and so regulate the possible of global branding. The social or cultural environment is the main area of Australian mango for international marketing managers and we will definitely back to this subject in a number of topics where can examine the different aspects of its strategic policies(Cambie, 2012). Cultural environment and language differences have the major impact on the way a product may be used in a market with his brand name and advertising campaign of Australian mango in Thailand. So, we have discussed three kinds of growing strategic analysis of international marketing. These are the main difference between domestic and international marketing and different level at which international marketing just Australian mango can be approached in Thailand. Competition analysis of Australian fruit in Thailand- Thailand is the second biggest economy after China in ASEAN. It is major global tourism and import foreign product from outside country. The Australian-Thailand free trade agreement has export various kind of product except beef, cheese and many of them. Especially Australian mango are generally export at different center in Thailand(Glen Dickman, 2013). China and The US have a major part of this trade as they have been the major exporters of mango fruits to Thailand. There are many countries who are distributing mango business in Thailand some of them are as follows. Generate from the USA has been exported and highly marketed in Thailand in many years ago. After that, many USA fruit exporter export and many USA fruit companies launch their product in Thailand market. As customer gain a good understanding with the companies, they are able to make decision to full year supply of fresh fruit. USA exporters promote their fresh fruit in Thailand market in many years ago. From the last 10 years, America has been Thailand's large supplier of fruit and fourth largest supplier of the world and they distribute their product in many areas in Thailand. The USA has been the most competitive country of Australia for exporting the mangoes. Although export of mango from the US have increased 80 percent during the period of 2007-2012(Di Noia, Monica, Cullen, Sikorskii, 2015). Second biggest threat after the USA is China for exporting a mango in Thailand. China produces and supplies a large number of fresh mango in Thailand at very cheap price. China has increase d to export their product from 60 to 64 percent. Thailand exported 12.6 billion baht of mango from china and distribute that product in the particular center. There are fears that in future Chinese will soon dominate the Thailand mango market. Many Chinese traders are directly doing an export business of Thailand farmers. But over the long time period, this export could actually a negative effect in Thailand mango market. Chinese trader has a huge contract over a few years. Apart from USA and China, Chile is a major competitor of Australian mango exporters. The Chile-Thailand fair trade agreement enters into the forced on November 7th, 2015(DeCotis, 2016). Almost half of the Chile fresh mango currently exported to the Thailand will become duty-free nowadays. Other Chilean product such as fresh fruit will duty-free within 3years. Over a few years, Chile has been sending their mango product in Thailand and they have the best goodwill of their sending product. Australia mango faces tou gh competition from the other countries such as Peru, South Africa. It is very important factor to giving support to the retailers for promotional activities, general awareness of Australian mango produce and exporting in Thailand market. These are the following competitor of Australian mango exporters in Thailand or in an international market. Key strategy of Australian fruit in Thailand- Pricing Strategy- The pricing decision of Australian mago in Thailand market is the most complex thing in international marketing. A firm or company have to follow different pricing structure of Australian mango in the different value of the market. Whatever might be the strategic policy followed, pricing has to reflect the proper value in the eyes of the customer. Pricing a product in the international market and strategic factor used by the firms in foreign marketing (Yao, Wang, Mukhopadhyay, Cong, 2010). Pricing strategy is dependent on the choice of goals, customer nature, and product life cycle. One of the most highlighted strategies is the skimming strategy. To use this approach highest possible contribution or customer are willing to buy a mango in a short time. The firm prices its product in Thailand lower than the others do in the competition market and also aimed at correctly bundling the prices of Australian mango that the firm is able to maximize its profit in Thailand. Distribution strategy- Distribution strategy of Australian mango in Thailand market is also an important strategy to be discussed. In simple terms, your distribution strategy is defined that how you plan to distribute your product in the hand of your customer. In this distribution policy identifies the main paths you generate to take order to distribute your order to the customer in the international market in Thailand. First, you have to decide to sell Australian mango to wholesalers, retailers or both. On the other hand, you will need a strategic movement that outlines how you plan to move your mango so you can generate the maximum return on your investment (Chopra Meindl, 2007). Before you sell your product in international market you need to be understanding that what it is customer want and how they want to go for buying this product. Once you have a pure understanding with your customer it is time to start counting the numbers and laying out a game plan. Once you have various marketing ideas that yo u think you could deal with several customer. The distribution channel is defined to push your product in the market. Distribution strategy may have helped the foreign companies to set the marketing ideas to move your product in Thailand. Promotion Strategy- Effective promotion strategies are important in making sure that your Australian mango is now ready to available in a market. Some product is globally known they don't need in promotion in the global market but some of them just like Australian mango needs to be promoted in Thailand. These product and promotion strategy must take into an issue of the economic condition of Thailand and product can be promoted in the international market with the help of communication strategy (Bognanno and Melero, 2015). There are some various promotion strategy of Australian mango in Thailand is need to be used which is contest, use the social media to promote the product, mail order marketing, customer referral incentive program, point of sale and end cup marketing, customer application events, causes, and charity, branding promotion of Australian mango, after sale survey of the customer. References Bognanno, M. and Melero, E. (2015). Promotion Signals, Experience, and Education.Journal of Economics Management Strategy, 25(1), pp.111-132. Cambie, S. (2012). International Communications Strategy: Development in Cross-cultural Communications, PR and Social Media.Strategic Direction, 28(6). Chopra, S. and Meindl, P. (2007).Supply chain management. Upper Saddle River, N.J.: Pearson Prentice Hall. DeCotis, P. (2016). New Grid Has Huge Challenges.Natural Gas Electricity, 32(11), pp.31-32. DeVaro, J. and Grtler, O. (2016). STRATEGIC SHIRKING: A THEORETICAL ANALYSIS OF MULTITASKING AND SPECIALIZATION.International Economic Review, 57(2), pp.507-532. Di Noia, J., Monica, D., Cullen, K. and Sikorskii, A. (2015). A randomized controlled trial of nutrition education to promote farmers market fruit and vegetable purchases and consumption among women enrolled in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC): rationale and design of the WIC Fresh Start program.BMC Nutr, 1(1). Ghoshal, B. (2015). Anatomy of Political Atrophy in Thailand.Strategic Analysis, 39(2), pp.156-169. Glen, A. and Dickman, C. (2013). Population viability analysis shows spotted-tailed quolls may be vulnerable to competition.Aust. Mammalogy, 35(2), p.180.